Saniya Zanpure

2024 marked a year of normalization for global travel, with the focus shifting from recovering to pre-pandemic levels to achieving real growth beyond those. While challenges remain, the industry demonstrated resilience and is poised for continued growth in 2025.

Asia's growth, live events, and shifts in the short-term rental market are standout trends driving the Skift Travel Health Index.

If 2023 was the year of revenge travel, and 2024 of normalization, what will 2025 bring? Likely a slow and steady baseline of growth amid divergence, challenges, and change.

The global travel industry continued its growth momentum in October 2024, reaching 110, 10% growth above 2023. The Asia-Pacific region leads the charge, driving global growth. 

The global aviation industry is flourishing, with a 19% year-over-year growth in October 2024. The Asia Pacific region is leading this growth, experiencing a 33% increase.

Solo travel is emerging as a significant trend, driving demand during shoulder seasons.

2024 marks a new era for the travel industry. Skift Research's State of Travel report gives insights on current travel trends, consumer behavior, and different travel sectors.

The global travel industry continues to thrive, with Asia Pacific and North America leading the charge.

Luxury travel is evolving beyond traditional splurges with adventure and experiences driving the trend.

While Chinese airlines are making significant strides in expanding their international operations, the recovery of outbound travel demand remains key for their long-term success.