Saniya Zanpure

Russia's recent gains are fueled by strategic marketing efforts and visa waivers.

Despite facing backlash due to the housing crunch in many cities, Europe's short-term rental market is booming this summer.

The Skift Travel Health Index reached 103 in May 2024, reflecting a 3% year-over-year increase. Hotels lead the accommodation sector at a 7% growth, while vacation rentals lag 4% behind 2023 performance due to declines in China.

The spring travel surge and strong consumer sentiment boosted the Skift Travel Health Index in April 2024. The momentum is expected to continue.

Don't panic over vacation rental rants online! Our research reveals these are growing pains, but not a sign of doom. Travelers still like vacation rentals for the space, affordability, and convenience they offer. This unique blend ensures continued popularity among travelers.

The Travel Health Index in March 2024 shows an overall softening trend compared to the previous month, with the index dropping by 4 points. However, some countries continue to show robust growth, with China, Japan, and Hong Kong out front with double-digit gains.

In February 2024, the travel industry maintained positive momentum with 7% year-on-year growth. Transitioning from double-digit growth to single-digits indicates a trend towards stability.

The online travel landscape is poised for dynamic growth as local players strive to maintain their dominance and western OTAs take steps to tap into the opportunity.

As we enter 2024, the travel industry is poised for strong growth, building on the recovery momentum of 2023. The Skift Travel Health Index now benchmarks performance year-on-year, moving away from the 2019 benchmark.

Thailand has taken the lead in Skift's Travel Health Index. Growth has been fueled by elevated pricing and strategic visa waivers.