What the Skift Travel Health Index Signals for 2025
Skift Take
Asia's growth, live events, and shifts in the short-term rental market are standout trends driving the Skift Travel Health Index.
2024 was a pivotal year for the global travel industry, with strong growth and evolving trends. The Skift Travel Health Index: November 2024 Highlights alone showed a 9% gain in global travel performance.
What can the performance tell us about the coming year? Here are three trends we're tracking.
1. Asia's RiseAsia's emergence as a global travel powerhouse, fueled by pent-up demand and relaxed travel restrictions, has contributed to the overall growth of the global travel industry. All countries have shown growth compared
