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Gone are the days of old-school pitch meetings with traditional agencies — tourism marketing has entered the age of storytelling, captivating content, and instant booking options.

A Heathrow expansion could signal that the UK is open for business and tourism. But we may not see a shovel in the ground for years.

2024 marked a year of normalization for global travel, with the focus shifting from recovering to pre-pandemic levels to achieving real growth beyond those. While challenges remain, the industry demonstrated resilience and is poised for continued growth in 2025.

On today’s briefing we talk about DeepSeek’s impact on travel, AirAsia Move’s new chairman, and Boeing’s sunny take on cloudy earnings.

Having become the third-largest domestic aviation market, India is now setting sights on positioning itself as a hub connecting the East to the West. Perhaps this could also boost the lagging international inbound segment.

More AI companies surely is better for the travel industry, even if Silicon Valley isn't happy about it.

Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.

JetBlue said it was expecting a weaker first-quarter while executives said they believed the carrier’s turnaround plan would eventually deliver long-term profitability.

Ixigo has reported a robust third quarter. Its focus on smaller cities and bringing its customer base online seems to be paying off.

The confirmation of President Donald Trump’s pick for Transportation was met with support from the travel industry.

Boeing CEO Kelly Ortberg said the company was “seeing encouraging signs” as it tries to recover following a rough 2024.

The U.S. seeing more outbound than inbound travel in 2024 is a sign the travel industry still has work to do in its recovery, which is poised to face more hurdles from the Trump administration's policies.