Royal Caribbean to Add River Cruises Under Celebrity Brand in 2027
Skift Take
Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.
Royal Caribbean Group said Tuesday that it would enter the river cruising market under its Celebrity brand.
The cruise line, best known for sailing large ships, will begin taking bookings later this year for European river cruises in 2027.
In an interview with Skift, President and CEO Jason Liberty said that his company had been leaving money on the table by not having a product in this market. According to its market research, half of Royal Caribbean's gu
