Media and PR

Gone are the days of old-school pitch meetings with traditional agencies — tourism marketing has entered the age of storytelling, captivating content, and instant booking options.

Choice Hotels really wants you to use your paid vacation days.

As someone who has devoted all of my life to media, it pains me to say this: consumer travel media, in its current incarnation, is dead. The world has changed, and it’s time for us to move on.

Leisure travelers increasingly lean on trip inspiration from their favorite influencers. The power of these content creators will only grow as social media platforms eventually add e-commerce functionality, enabling influencers to sell travel (and earn commissions) directly in their posts.

The U.S. travel and tourism industry is falling behind others because the leaders that run it operate in the clouds, while the need is to be on the ground level, day in and day out. Time to change and here's why.

Arthur wrote that "We are the first generation in human history to be able to travel to other continents as easily we once took a trolley to the next town." Thanks to him, we could do this without having a ton of money, and hopefully walked away with a better trip because of that.

An obsession with prestige can obscure the declining value of traditional media. Travel brands need to re-evaluate their comms and marketing strategies.

As The Peninsula's head of marketing puts it, "Travel is an incredible thing to do and to experience, and who better to tell that story than the people who make it possible?"

Gold medals aren't the only prize in contention at Paris 2024. Airlines from around the world are using the Olympics to bolster brand recognition in a big way.

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.