Choice Hotels' Latest Ad Campaign
Skift Take
Choice Hotels really wants you to use your paid vacation days.
Choice Hotels International is again turning to comedian Keegan-Michael Key as a spokesperson for its latest ad campaign.
The hotel franchising group unveiled "Check Into More" on Tuesday, its first major creative work from 72andSunny New York, which Choice hired last August.
Choice Hotels retained Key as its spokesperson after his appearances in 2024 drove substantial improvements in brand awareness and booking intent.
"We saw a 40% greater likelihood to book a stay with Choice Hotels than the
