What Are the Travel Industry’s Biggest Challenges Going Into 2025?

The global travel industry made significant strides in 2024, emerging from the aftermath of the pandemic and seeing significant growth from the previous year. However, the industry still faces several challenges.

So what are the biggest challenges the travel industry faces going into the new year? 

We posed that question to our answer engine. Ask Skift 2.0 used information that’s appeared in our past news coverage, and we also did further reporting on the matter.

As the travel industry heads into 2025, it faces a complex landscape of challenges and opportunities. Here are some of the most pressing issues:

Economic and Political Uncertainty: The re-election of President Donald Trump introduces potential shifts in visa regulations, environmental policies, and trade relations. These changes could impact international tourism, business mergers, and sustainability initiatives. Trump's approach to international travel restrictions and visa policies could affect the flow of international visitors, potentially altering the global travel landscape.

Sustainability and Climate Change: The industry's momentum towards sustainable practices could be challenged by a potential rollback of climate initiatives under Trump's administration. This includes concerns over sustainable aviation fuels and other eco-friendly travel solutions, which may see reduced support.

Technological Integration and AI: The increasing role of AI in personal