The Wellness Travel Boom: Where the Opportunities Are
Skift Take
Wellness tourism is on the rise as travelers increasingly prioritize mental and physical well-being. By focusing on personalized experiences, businesses across the travel value chain can take advantage.
With global travel restricted during the pandemic, many turned inward, adopting routines centered on diet, exercise, and mindfulness. And even as travel returned, this focus remained.
In our latest report, Skift Research takes a deep dive into the booming wellness tourism market.
Travelers are choosing destinations based on offerings like spas, fitness, meditation, nature immersion, and healthy cuisine.
While some forms of wellness tourism have a
