Radisson Says Sustainability Efforts Start by Communicating Everything

Earlier, when Radisson Hotel Group mentioned to their clients that all the meetings hosted in the group’s hotels around the world are 100 percent carbon neutral, there wouldn’t be too many follow-up questions.

Cut to 2022, and clients now want to know how this carbon neutrality is being achieved. Travelers also seek answers on the hotel group's commitment to net zero, the actions that it is taking to phase out single-use plastics and how the brand is aligning its target towards sustainability.

Enter the era of accountability for hotels.

And that’s where Inge Huijbrechts, global senior vice president for sustainability at Radisson Hotel Group, steps in. “My role is to push the company along from our very solid values to drive the sustainability agenda and make sure that it's strategic,” she said. By that, she means be as transparent as possible, and be prepared to answer every question.

Travelers making a conscious movement towards sustainable tourism have helped hotels and other businesses to involve the clients in their efforts towards sustainability.

Speaking at the Skift Sustainable Tourism Summit in June, Huijbrechts had also revealed the business advantages of sust