EaseMyTrip Launches Co-Branded Travel Debit Card: Will Travelers Swipe It?
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Indian online travel agency EaseMyTrip has partnered with Bank of Baroda to introduce the first co-branded travel debit card by a public sector bank in India. This is the latest in the trend of new travel cards in India.
Travel cards are being adopted at a growing pace as social media is full of tips from influencers on using the best combinations of perks from travel credit cards. A study by fintech platform ZET showed that in 2023, travel credit cards were the fastest growing category: with demand increasing 27% as compared to 2022.
Air miles, hotel discounts, and travel-related rewards led to the increase in demand. SBI Card, a major player in credit cards, witnessed a 23% increase in its travel, entertainment and restaurant category as of December 2
