IHG CEO Keith Barr Will Depart

Skift Daily Briefing Podcast

Listen to the day’s top travel stories in under four minutes every weekday.

Good morning from Skift. It’s Monday, May 8. Here’s what you need to know about the business of travel today.

Apple Podcasts | Spotify | Overcast | Google Podcasts

Social media influencers have become more powerful in marketing in recent years, with a growing number of companies looking to tap into their sometimes-enormous reach. That list includes destination marketing organizations, or tourism boards, that are developing more sophisticated marketing strategies for influencers as part of their plans to attract tourists, writes Global