Expedia Group' EG Labs Will Let You Test New AI Products


Traveler booking a trip

Skift Take

EG Labs, which would provide a way for consumers to provide feedback for Expedia Group product betas, is itself a test. It seems as though an active feedback loop would provide more insights than merely observing user behavior.

Expedia Group is launching a new program called EG Labs to give some consumers early access to tests for its Expedia, Hotels.com and Vrbo products.

The first product available for road testing would be Project Explorer, which Expedia said is its latest ChatGPT-based feature on iOS, which "makes discovering new places and different types of trips easier through curated options based on interest, budget, time of year, and geographical location."

EG Labs will first launch in the U.S. and consumers will be able to enroll in a Discover Products section on its landing page, a spokesperson said. Project Explorer was set to go live on Thursday through the Expedia app in the U.S. only.

EG Labs and Project Explorer were part of a series of product announcements Thursday in Expedia Group's maiden semiannual