Altimeter Capital Partner Says AI Will Transform Travel Search: 'It's Already Happening'
Skift Take
Thomas Reiner says the best case scenario for online travel agencies is that they lose commissions. And metasearch engines could become things of the past.
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Get actionable insights on how data and AI are transforming operations, optimizing customer experiences, and driving growth across multiple industries.Thomas Reiner, partner of Altimeter Capital, believes that online travel agencies and metasearch engines are in trouble with the future of AI-generated search.
It’s still early, but glimpses at the rapidly advancing tech are showing a clearer picture of how it will look.
“I think it's already happening,” he said during the Skift Megatrends event on Tuesday.
“You're going to see a complete disruption of what the search paradigm is today in discovering travel.”
Reiner believes hotels, airlines, cruise lines, and car rental agencies will be able to get more direct bookings as travel search changes �
