Greenland Tourism Was Surging, Now it Could Get a Trump Bump

Donald Trump reiterated his interest in controlling Greenland while signing executive orders last week. This has led to increased interest in the territory, which had already been actively developing its tourism industry. But can the territory cope with its projected tourism boom?

“Heightened international attention can have both positive and negative effects,” Anne Nivíka Grødem, CEO of Visit Greenland, told Skift. 

“On one hand, it raises Greenland’s profile globally," she said. Visit Greenland has observed increased interest in its digital platforms as media coverage increased. On the other hand, there was a risk of misinformation or “inaccurate portrayals of Greenland.”

Visit Greenland does not comment on political matters but “remains focused” on presenting Greenland as an attractive destination with “unique cultural and natural experiences," Grødem said.

The territory attracts tourists because of its landsc