2022 Fizzles Out, Optimism for 2023: New Skift Travel Health Index
Skift Take
Skift Research is cautiously optimistic about travel's continued recovery in 2023, despite a growing likelihood of a recession in many countries. Travel is still under-indexed compared to the broader economy, and the reopening of Chinese borders provides a strong boost.
Skift Research has been tracking the performance of the travel industry since the start of the pandemic, and we have analyzed all the peaks and troughs, highs and lows for three years now. The last months of 2022 saw little movement in the global Index score as continued growth in demand in some areas was counterbalanced by increased worries about the broader economy.
