Thailand's Strategy to Boost Indian Arrivals to Southeast Asia — India Report
Skift Take
India is a major source of tourists for Southeast Asia, but there’s a real need for those countries to return the favor and help boost tourism to India as well.
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Thailand has shared its vision for tourism cooperation between India and the Association of Southeast Asian Nations (ASEAN). The initiatives include plans for an “ASEAN-India Forum 2025 Thailand" focusing on two-way tourism development between India and the region.
At the 12th ASEAN-India Tourism Ministers Meeting in Malaysia, Thai tourism and sports minister Sorawong Thienthong on Monday said that Indian tourist arrivals to Thailand increased by over 30% year-on-year in 2024. This came after the implementation of a 60-day visa exemption for tourist and business travelers from India.
Thienthong suggested four strategic initiatives during the forum:
Growth of tourism marketing capabilities through the “ASEAN-India Forum: Journey of Opportunities” in 2025 Integrating Hindi language training programs for tourism personnel in the ASEAN countries to cater to growing Indian travelers Increased direct flights and travel pack