Ennismore Keeps Design In-House as It Opens 20 New Hotels in 2025
Skift Take
At Ennismore, outsourcing is out, and in-house design is in.
In only 13 years, Ennismore has grown from a single property to more than 170 hotels, and it has taken an unusual approach: keeping core operations like restaurant concepts, interior design, and digital marketing under its own roof rather than outsourcing to third parties.
The company, majority owned by Accor, says it will continue with the strategy as it plans to nearly double its hotel portfolio over the next several years — including opening more than 20 hotels and 35 restaurants this year.
Founder and co-CEO Sharan Pasricha said that Ennismore's in-house approach is critical to maintaining consistency as it expands beyond its origins in Western Europe.
Ennismore has over 120 properties under development:
Australia will see three brand debuts: Mondrian Gold Coast (a luxury hotel), Hyde Perth (a bohemian-inspired hotel), and 25hours Hotel Sydney (a cinema-themed property in the former Olympia Theatre). Europe will get its first SLS property in Ba