Portico Club and Inspirato face off for vacation club supremacy


Skift Take

Can Portico by Exclusive Resorts and Inspirato resort to marketing super-exclusive vacation clubs to the mega wealthy? What Greek debt crisis? There probably is a market for this, and Steve Case and a bunch of other venture capitalists are making a downpayment on these clubs' viability.

You assuredly have heard of Occupy Wall Street, but the "luxury for less" movement, which sets its sights on vacation rentals in multimillion dollar homes and villas around the world, may have escaped your attention.

And, while you are at it, welcome to a family feud of sorts in the luxury lodging and vacation club arena.

Portico Club by Exclusive Resorts, with $16.5 million in funding from Exclusive Resorts chairman and AOL founder Steve Case's Revolution fund, was spun off after a fashion from uber-premium vacation club Exclusive Resorts in May, and competes with Inspirato for the hearts and wallets of the mega-wealthy near you.

Inspirato, which launched in January 2011 and likewise has roots in Exclusive Resorts, boasts some $65 million in equity and debt from the likes of KPCB, Institutional Venture Partners, First Round Capital, Access Venture Partners, DAG Ventures, Millennium Technology Value Partners and CrunchFund.

Brent Handler and Brad Handler, co-founders and CEO and chairman, respectively, of Inspirato, likewise co-founded Exclusive Resorts in 2002. Brent Handler parted ways with Exclusive Resorts in 2009, and Brad Handler followed in 2011.

Inspirato joins P