Oyo's Expansion Plan: From Goa to Religious Spots — India Report


Ritesh Agarwal, CEO of Oyo, at the Skift India Summit 2024.

Skift Take

Oyo is ensuring it stays competitive in the growing spiritual tourism market, a sector that has caught the attention of major players like MakeMyTrip and proven to be a significant revenue driver for them.
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Hospitality company Oyo has tied up with the Goa tourism department to launch its accelerator program in the state. Under the program, small first-generation hoteliers will be supported by Oyo to expand their operations across the state. 

In a statement, Oyo said it is planning to add over 500 hotels in the state over the next one year through its joint initiative with the department. It is also hoping to generate more than 5,000 new jobs. 

The initiative will help new hoteliers to enter new markets and expand their customer base. The program will provide them with mentorship, technology, as well as financial support. 

Earlier this month Oyo said it would require proof of marriage for couples checking into hotels in the city of Meerut.

Oyo’s Expansion Spree: Expansion in Goa aside, Oyo has also announced its plans to add 500 hotels in major religious centers across India as spiritual tourism in the country booms. The company will focus on Ayodhya, Varanasi, Prayagraj, Puri, Haridwar, Mathura, Vrindavan, Amritsar, Ujjain, Ajmer, Nasik, and Tirupati. 

In Ayodhya alone, it is planning to add over 150 hotels in response to the growing demand for accommodation since the consecration ceremony of the Ram Temple last year. 

It will also open 100 hotels in Varanasi, which is witnessing a major influx of tourists since the inauguration of the Kashi-Vishwanath corridor in Varanasi in December 2021. Uttar Pradesh tourism deputy director Pr