Amex GBT Details Its First AI Projects: 'An Unlocker of Creativity'
Skift Take
Amex GBT is about to deploy its first big generative AI project. And there are several more in the pipeline, the culmination of an AI initiative that the business travel agency established in February.
Skift spoke with Marilyn Markham, who’s in charge of developing a company-wide AI strategy, about the company’s progress since then.
Markham, vice president of engineering and AI strategy, is part of a team from various departments, established to identify ways that AI could be useful across the company. The team from 30SecondstoFly, an AI startup that Amex GBT acquired in 2020, leads engineering for the projects.
“I think that it's not obvious what gen. AI is going to be helpful for, and we need all the people putting their minds to it,” Markham said.
“I feel like we've done most of everything we could do with current technology, and so this opens new frontiers for us.”
Amex GBT (American Express Global Business Travel) last year booked $28.2
