TUI Pushes Premium Rates for Tours and Plans Climate-Driven Shifts
Skift Take
TUI has emerged from the pandemic leaner and more focused under the steady hand of CEO Sebastian Ebel. But the company's pivot into becoming a digital-first, experience-led business remains tough to execute.
TUI Group, Europe's largest travel operator, reported strong results for fiscal year 2024, and pointed to a more modest pace of growth next year.
Revenue grew 12% to about $24.4 billion (€23.2 billion) and net profit gained 66% to $533 million (€507 million).
The company served 20.3 million customers, a 7% increase.
And it expanded its portfolio to 433 hotels, including new properties in emerging markets like Vietnam, Malaysia, and China.
TUI's Cruises division also had particularly strong performance, with earnings up 59%. The launch of the new vessel Mein Schiff 7 in June expanded TUI's fleet to 17 vessels.
