Vail Resorts Looks to Tech Vendors For AI Transformation
Skift Take
Last week we started a new feature on Skift, using AI analysis and expert editorial insight to dissect both the verbal discussions in earnings calls and the granular data buried in SEC filings. Our goal is to unearth the tech opportunities these documents reveal—whether that’s upcoming system upgrades, emerging RFPs, or digital transformations. We started the series by analyzing Soho House's latest earnings call and its 10-Q.
This week, we turn our attention to Vail Resorts (MTN), which reported its quarterly earnings in December. Based on the earnings call transcript for its Q1 2025, we came up with the following analysis:
1. Explicit Mentions of Technology InvestmentsMy Epic App Enhancements
“...the company will also be building on the pilot of My Epic Assistant, a new guest service technology within the My Epic app powered by advanced AI and Resort Experts... the company is planning to invest in more advanced AI capabilities in calendar year 2025.”
Why It Matters: Vail Resorts explicitly highlights a plan to invest in advanced AI to power an app-based g