Marriott Buys Startup Postcard Cabins to Help Create Outdoor Lodging Brand
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Marriott's tuck-in deal for Postcard Cabins is a nice payout for the startup's early investors, including Certares and Starwood Capital. The deal gives the hotel giant access to 1,200 cabins near parks that are drivable from urban hubs.
Marriott International is entering the outdoor hospitality market by acquiring Postcard Cabins. The company will use the startup's portfolio of 1,200 tiny cabins in the U.S. to help build a hospitality brand focused on nature-based travel and outdoor recreation.
The deal was announced Thursday. Financial terms weren't disclosed.
"We're seeing increasing interest in nature-immersive travel," Leeny Oberg, Marriott's chief financial officer and executive vice president of development, said in a statement. The expansion will offer "
