‘Hello, New Friends!’: Chinese Travel Brands Welcome Americans on RedNote

Now that TikTok is back online in the U.S. (for now), it’s RedNote that has key Chinese travel players buzzing. 

The Chinese social media platform, domestically known as Xiaohongshu, made global headlines last week as it topped app store charts in nearly 90 regions worldwide, including the U.S., UK, Canada, Australia and Germany. Within the U.S., nearly 3 million American users downloaded the app in a single day. 

Official RedNote accounts for prominent attractions and travel services in China have wasted no time posting English-language content to “welcome” their new audience. 

Trip.com Group and Qunar, China’s two most popular travel agencies, have joined the wave of those with messages like, “Hello, new friends!” and the hashtag #tiktokrefugee. New posts include tips on how to use their apps to book transportation, accommodations, and guided tours. 

Trip.com's post is captioned