MakeMyTrip Finds New Growth in Spiritual and Live Tourism

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Spiritual tourism has emerged as a growth driver for MakeMyTrip. While traditional pilgrimage hubs such as Varanasi, Tirupati, and Ayodhya remain strongholds, new spiritual destinations are gaining traction.

“Pilgrimage travel happens year-round. There’s no season for it,” MakeMyTrip Co-founder, Group CEO and Director, Rajesh Magow, said during an earnings call on Thursday.

To cater to this growing market, MakeMyTrip has introduced features for its accommodation booking platform designed to improve accessibility and convenience for travelers visiting spiritual hubs. These include wheelchair-friendly accommodations, proximity filters for religious sites, and vegetarian meal options.

The company’s homestays business has also seen substantial growth in pilgrimage citie