TripAdvisor acquires Wanderfly to build out its social travel efforts
Skift Take
More of a tuck-in picking-up-assets acquisition for Tripadvisor as it ramps up its social travel efforts, as a layer on top of its giant behemoth of a machine.
It's another pivot for Wanderfly -- into the arms of hotel-review site TripAdvisor.
TripAdvisor has acquired "travel inspiration site" Wanderfly, though no more details were forthcoming.
Wanderfly had raised around $1.4 million in funding to date, and knowing TripAdvisor's acquisition pattern of picking up sites/apps on the cheap and Wanderfly'
