Sean O'Neill

We have the technology, as they used to say on TV's "The Six Million Dollar Man." We have the capability to make booking flights on mobile better than it was before. Better... stronger... faster. But short-sighted airline business strategies seem to be holding back the hot price-comparison companies of the hour -- Momondo, Kayak, and Skyscanner -- from offering direct, or instant, bookings of flights.

In January there was a changing of the guard at Sabre. New CEO Sean Menke thinks his background as a former airline CEO gives him insight into what airlines want from Sabre in new products. But he'll need to up his company's product execution and delivery if he wants to maintain market share, according to employee complaints.

Hotelbeds has an outstanding market position on the strength of its booking technology. The plan to acquire Tourico shows that its financial backers, particularly buyout firm Cinven, see a path to growth. Expect further acquisitions that add new supplier relationships in new market segments.

Skyscanner CEO Gareth Williams is the rare Western executive to have played his cards right in China, in light of the successful recent sale to Chinese giant Ctrip of the price-comparison company he co-founded. Williams' next bets for growth are on voice-activated Internet search, instant booking for airlines, and mobile-first transactions in Asia.

Piece by piece, private equity firm Warburg Pincus is building Mercator into a rival to Sabre and Amadeus -- two travel technology providers that provide overlapping software and operational services to commercial airlines (and that recently went public after restructurings by buyout experts). Expect the Mercator merger with Accelya to spur an acquisition spree.

India's public company stars MakeMyTrip and Yatra get all the attention in travel. But several startups have the execution chops and the support of experts like Sequoia Capital and Amadeus to thrive in providing services to the country's online population, now numbering more than 400 million.

Last year, AccorHotels took a 30 percent equity share in Oasis, a curated marketplace for luxury rental properties, while also investing in similar concepts like OneFineStay and Squarebreak. This week Oasis received $2.5 million from an "undisclosed investor." We wonder who might that be.

The iCars merger with Limos.com could make the combined company a viable competitor against Blacklane and GroundLink, leaders in private car aggregation for corporate travelers. But all the companies need to step up their games.

Chinese travel startups are innovating, not cloning, these days. For instance, Zanadu is using virtual reality to sell luxury travel in real world shops, Baoku is bringing integrated workflows to corporate travel planners, and Aipinji is applying an Uber-like user interface to an old-school wholesaler model.

Airfares in the U.S. are still near historic average lows, and a transatlantic fare war should last for more than a year. But after a delay, American is copying Delta's playbook. It aims to fix its profit margin problem by coaxing business travelers to pay more on routes worldwide by 2018.