MakeMyTrip Unveils 'Business Class Funnel' to Grow Luxury Travel — India Report
Skift Take
Online travel agency MakeMyTrip has announced the launch of ‘Business Class Funnel’ for international flights, with the aim of enhancing the booking experience of first- and business-class travelers. According to a statement, the product will provide travelers with a centralized platform to access information regarding the premium experiences, such as seat recline, meals, and in-flight entertainment, that they would be getting in return for the increased prices for first- and business-class tickets.
Airline Partnerships: The platform has partnered with airlines such as Lufthansa, Virgin Atlantic, Vistara, Air France, Air India, and British Airways to maximize the information that travelers can gather. It is planning to add airline partners to provide a variety of options to users.
Opportunity for Growth: MakeMyTrip, which recorded its highest-ever quarterly gross bookings, revenue, and profit in the third quarter of 2023-24 fiscal year, is looking to expand as the Indian travel and tourism industry grows on the back of inc
