AirAsia SuperApp Offers New Subscription Promotion for Flights, Food Delivery
Skift Take
Subscriptions are relatively hot in travel although AirAsia's limited new plan might be seen as a sign of weakness rather than strength. AirAsia Super+ is essentially a marketing plan to jumpstart the airline's flights and food delivery businesses.
AirAsia, which is pursuing a superapp strategy in Southeast Asia, began selling a new subscription plan for flights and food delivery to customers in Thailand, Malaysia, Indonesia and the Philippines.
However, AirAsia, which recently rebranded to Capital A, is limiting the new Super+ subscription plan to a maximum of 200,000 subscribers who would have to sign up by April 2. The new subscription plan replaces the airline's previous subscriptions for "unlimited" flights, according to a published report.
For travel from April 11, 2022 through April 10, 2023, passengers in those countries who become subscribers would be eligible for AirAsia domestic and international flights on all of its airlines without having to pay the base fare
