How aircraft manufacturer Boeing has successfully harnessed social media
Skift Take
Boeing started in 2003 with a jet naming contest and blog, and today serves as a prime example of how and why aerospace companies, other than airlines, should be engaging with passengers and AV geeks.
Social media communication has become commonplace, and companies all over the world have jumped on the bandwagon in order to ensure their brand is present and accounted for in the digital age. By now,
