Low-cost line AirAsia looks to its southeast Asian neighbors to help it grow
Skift Take
AirAsia does have plans to take on China, but first it wants to become the dominant low-cost player in the ASEAN region.
AirAsia, the continent's largest low-cost carrier (LCC) group, is consolidating its aggressive growth plan within Asean before taking on larger aviation Asian markets such as China and India.
Chief executive Tony Fernandes yesterday emphasised expanding within the 10-nation bloc as the airline inaugurated its new regional head office in the Indonesian capital, which will serve as its new command centre for strategic planning.
"Asean is a massive market where we only scratch the surface," said Mr Fernandes.
"We need to grow from the inside. Shifting AirAsia's emphasis to a regional strategy is, we belie
