Every One of Radisson's 8 Hotel Brands, Explained

While it may be new news to some that Carlson Rezidor Hotels has changed its name to Radisson Hotel Group, it certainly wasn't new to us: Skift broke the story about the rebranding last month. The rebranding of Carlson Rezidor to Radisson Hotels Group is just one part of a much larger strategy, and a big part of that is how the new Radisson Hotels Group intends to market and promote its portfolio of seven hotel brands. Among other steps, the company renamed the loyalty program from Club Carlson to Radisson Rewards and rebranded Quorvus Collection to Radisson Collection. "Repositioning" is a word that many in the hospitality industry use whenever they have work to do on a brand, and that's exactly what Radisson is doing with its own brands, especially its namesake one. In January, when Skift spoke to Carlson Hotels' president of the Americas, Ken Greene, he told us, "With the core Radisson brand, we have a bit of a tarnished image." To remedy that, Greene said the company intends to remove 10 percent of the brand's worst-performing properties and invest in underperforming ones to offer a more consistent guest experience. Now that we have an even better understanding of exactly how Radisson Hotel Group intends to market its namesake Radisson brand, as well as its seven other sister brands, it's the perfect time to take a look at each one and give them a bit of the Skift Take treatment, as we did previously for Marriott and Hilton. One other thing that's apparent from this exercise: It looks like there's room for Radisson to add a midscale brand, too. Note: Global footprint numbers come from the R