Articles tagged “tiktok”

As short-form video becomes more important to marketing, destinations will need to step up their creativity and adjust their mindset to the new medium, or they will be forced to spend money on hiring those who can do it.

In Skift's top stories this week, travel technology company Sabre is putting its hospitality division on the market, independent hotels increase the use of TikTok in marketing, and Russian tourism executives target travelers from India.

Today’s edition of Skift’s daily podcast looks at a new forecast of U.S. outbound tourists, hotels using TikTok to drive IRL visits, and easyJet‘s new green deal.

Well-done short-form videos create a feeling of authenticity. No wonder savvy independent hotel brands are using the social media app TikTok to offer casual, energizing peeks at their properties.

Safety concerns plus not having someone in your day-to-day life who wants to travel when or the way you want to, is fueling some travel communities online.

Nepal’s would-be social media influencers would now have to scout for new locations as the country has barred shooting of TikTok videos at some heritage sites.

Once dismissed as a commission-free loss leader, flights are a new battleground as Expedia and Hopper compete over keywords and customers on mobile.

In Skift's top stories this week, the causes of airlines' chaotic summer are revealed, the list of the highest-paid online travel agency CEOs is unveiled, and travel companies are turning to TikTok to recruit new staff.

As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares why leveraging visual stories across the web is both a powerful marketing strategy for destinations and a popular channel for travelers seeking unique experiences.

TikTok is finally becoming a promising tool for travel marketers. But brands should expect a lot of trial and error. This social video app isn't just Instagram or YouTube by another name.