Articles tagged “social media”

While Maldives enjoys record-breaking arrivals, its tourism companies aren't about to let the Indian market keep falling. They're on a mission to reverse the trend.

The evolving demographics of Chinese outbound travel shows a jump in younger female travelers. This shift will have important implications for how businesses approach their marketing strategies and the kind of products on offer.

In a sitdown interview with Skift, Michael O'Leary reveals some of the secrets to Ryanair's viral success, and tells us the two subjects that are absolutely off-limits.

With TikTok out of the picture, behemoths like Facebook, Google and Instagram would be able to tighten their grip on travel marketing.

Booking.com and Expedia know they have to get out there and market where their potential customers are. In this case, millions are on TikTok.

TikTok has become an influential force in travel discovery. Selling travel more directly would make it formidable.

If you thought that by increasing flight capacity and stabilizing prices, the floodgates would open for Chinese travelers to enter U.S., then you may want to read this…

It's been an ongoing focus of ours to meet our audience where they are. Here's another way we're doing just that.

Indian travelers are price sensitive, but don't make the mistake of thinking they are not big spenders. They're all about getting bang for their buck.

Alongside the gradual resurgence of confidence among Chinese travelers, travel bookings are also making a comeback. Perhaps it's not yet time to write off the Chinese traveler.