Social Media Influencers Have Little Sway Over Asia-Pacific Travelers
Skift Take
There is a ton of variation in the behavior of travelers from different countries across the Asia-Pacific region. Travel companies should pay more attention to the specific needs of the travelers they're trying to reach.
Asia represents one of the fastest-growing regions for the travel industry, yet concrete insights into the behavior of these travelers has been hard to come by.
Amadeus partnered with YouGov to survey 6,870 adults across the Asia-Pacific region who traveled internationally in the last year about their preferences and habits.
Among the more interesting findings from the report was that influencers have little influence in Asia-Pacific travelers' trip-planning decisions. Word-of-mouth and online reviews are the most important factors.
Amadeus and YouGov's findings, published in a report titled Journey of Me Insights: What Asia-Pacific Travelers Want, show that many travelers from the region want personalized recommendations and suggestions from travel brands.
About two-in-three travelers pol
