Tourism Destinations Grapple With a World of Marketing Turned On Its Head
Skift Take
Digital nomads are welcome in Bermuda and San Diego. In a further reflection of how tourism marketing has changed, Singapore, too, is shifting gears and targeting locals, many of whom only think attractions in the city-state are only for the rich and privileged.
Yesterday's marketing doesn't work in the Covid-19 era, and destinations from Bermuda to Singapore and San Diego are revamping strategies to stay relevant and cope.
"Before Covid, we were trying to get New Yorkers to come for a four-day weekend, and now we are saying come and stay for four months," said Glenn Jones, Interim CEO of the Bermuda Tourism Authority, referring to the fact that visitors can stay up to 180 days, and others who obtain a newly designed work from Bermuda permit hang around for a year.
[caption id="attachment_405940" align="alignright" width="150"] Glenn Jones[/caption]
Jones said the w
