6 Charts Showing Which Countries Have Strongest Tourism Brands
Skift Take
Given recent terror attacks and widespread unrest in many parts of the world, continuously mining Big Data for travelers' perceptions of a place has arguably never been more important.
There are never a shortage of factors contributing to travelers' interests in and perceptions of destinations and one needs to look no further than keyword searches to illustrate this point.
Bloom Consulting, which has done previous country branding rankings, took a new approach to ranking which countries have the strongest brand reputations with its latest index released this month. The company used search engine data to rank 180 countries according to their worldwide popularity.
Bloom Consulting gathered 1 billion online search keywords to rank countries in five categories: tourism, investment, talent, exports and national prominence (see charts below).
Here's an example for the tourism category:
"Turkey ranks highest
