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James Bond Films Drive Tourism Growth to Iconic Film Locations

Selene Brophy
March 30th, 2023 at 1:30 PM EDT
Daniel Craig as James Bond 007. Source: EON Productions.

Skift Take

The desire for unique, all-access travel experiences continues to come into its own, with movies and TV shows offering an unending source of creativity for travel companies — with the right collaborations sifting the exceptional from the average.

While not a new concept, tapping into travelers' streaming habits is becoming an even larger creative catalyst that is enabling travel businesses to offer a unique proposition for travelers, especially in an age of experiences-driven travel.

HBO's hit series White Lotus effect is a case in point, spiking searches for travel to Italy and selling out stays for the Four Season‘s San Domenico Palace in Taormina, featured in the show.

 

Scene from most recent season of The White Lotus set in Italy Source. Warner Discovery

Elsewhere, luxury travel company, Black Tomato, is set to allow travelers to tap into their alter-egos through "unheard of access" into the world of British secret agent James Bond 007, as it continues to see the impact of television and movie-centric itineraries on its bottom line.

Tom Marchant, a co-founder of Black Tomato, told Skift the company had seen a 170 percent growth in sales of TV and movie-inspired travel over the past five years, with 2022 being a record-setting year for the luxury travel company.

“The average booking value in 2018 was $26,500 versus

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