Future of Lodging

HomeToGo has been outracing rivals and disproving doubters. The metasearch brand runs operations efficiently. For example, it offers a subscription model to property managers who list with it, and that model appears to be more consistently profitable than charging traditional pure commissions.

Airbnb agreed to take this limited step on behalf of would-be guests who are Oregon residents because of a class-action lawsuit. If Airbnb really wanted to aggressively crush racism, shouldn't it have announced a pilot to do likewise in other parts of the world? Other platforms shouldn't be off the hook either.

Worth a read, not just to appreciate the transparency into the product-led thinking of a giant, now-iconic company but also to just get inspired by some of these suggestions, and who knows, more startups to come out of these ideas.

Will Sonder be a household name brand in accommodations in five years? The company hopes its Nasdaq debut in January, and a nifty $310 million in proceeds, will be the next stage in that evolution.

Wyndham Hotels & Resorts is the world's largest franchisor of hotels. We run through the brands that have helped it become one of the most successful hospitality businesses.

Booking.com has a test-and-learn culture, and chief marketing officer Pepijn Rijvers will be doing plenty of that over the next few years as he tries to sort out the complexities of marketing a widely diverse set of accommodation types. Ask anyone, though: It's a great problem to have.