The Great Digital Shift of India’s Road Transport
Skift Take
To meet the demands of India’s mobile-first consumer economy, the ground transportation sector is undergoing a significant digitization boom. A shift that reflects broader trends in how people prefer to navigate their journeys.
Skift India Travel Podcast
Skift Asia Editor Peden Doma Bhutia is joined by business leaders, and experts from throughout the industry and Skift’s newsroom, to explore the challenges, opportunities, and trends shaping the Indian travel industry.In the latest episode of the Skift India Podcast, Asia Editor Peden Doma Bhutia is joined by Prakash Sangam, the CEO of bus ticketing platform RedBus, as they discuss the current state of India's road transport sector. They explore post-pandemic changes in road transport, driven by both technological innovations and changing consumer behavior. Find out why India’s vast network of roads, trains and buses serve as a lifeline for many travelers.
Key PointsRoad Travel Dominates in India: Of 100 travel occasions, only 5% involve air travel, while 95% happen on the ground. About 65% of trips occur on the road and 30% by rail, underscoring the importance of road and bus travel in India's travel landscape. However, media attention disproportionatel
