Beyoncé Tour Brings a Hotel Renaissance With Boosted Bookings
Skift Take
"You won’t break my soul," Beyoncé sings. But her concert series might break some hotel booking records.
We know out-of-town fans of Taylor Swift have boosted tourism in major cities in 2023. Beyoncé has her own power to lift hotel bookings, too. Beyoncé's Renaissance Tour dates in Europe and the U.S. overlapped with better-than-usual performances at hotels near her venues. That's according to a market impact analysis of Beyoncé on the hotel sector that CoStar's STR released on Tuesday.
Cardiff, Wales, was the market that enjoyed the biggest boost of all the tour host cities.
"Average daily rate (ADR) popped to $247 from a baseli
