TripAdvisor Leads Funding of Social Dining Service EatWith
Skift Take
Restaurants and other in-destination experiences for locals and travelers will play an increasingly important role in TripAdvisor's future over the next few years. They enable TripAdvisor to diversify away from casual leisure travelers toward restaurant and tour patrons who might book way more frequently.
Getting deeper into the sharing economy and dining services, TripAdvisor led an investment round into social dining service EatWith and was integrating its Dine With a Local Chef experiences into TripAdvisor's restaurant pages starting today.
EatWith, founded in 2012 in San Francisco, enables hosts to lead dining tours and experiences and to sell them to customers on its site. These tours or experiences sometimes include celebrity chefs, as hosts, showing off their culinary skills in their own restaurants o
