Experiential Is All the Rage in Travel Media These Days
Skift Take
Some of the more enlightened travel media companies are going beyond the flashy, advertiser-driven media packages, AFAR is one of them.
In five years since its launch, AFAR Magazine has risen to the top echelon of the B2C travel magazine industry, and they did it right out of the gate with a focus on travel off the mass tourism grid.
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“When we launched we really saw a hole that wasn't being addressed in travel media that needed to be talked about, which was this idea of traveling as a way to connect with people, immerse in the culture and really get beneath the surface of a place,” says co-founder Joe Dia
