Coldplay Fever Sparks Ahmedabad Hotel Price Surge — India Report

Last week Coldplay announced an additional India show in Ahmedabad on January 25. Following the announcement, online travel agency Agoda said it witnessed a 47% surge in domestic searches for accommodation in Ahmedabad for that period compared to the previous week’s average. International searches spiked by 18%.

Coldplay will also be playing at three concerts in Mumbai. 

Surge in Hotel Prices: Online search data reveals that Pride Plaza Hotel Ahmedabad is charging up to INR 150,000 (about $1,775) for a two-night stay during the concert dates. A week later, the price drops to INR 32,400 (around $380) for two nights.

ITC Narmada, typically priced at INR 33,000 ($390) for a two-night stay a week after Coldplay’s concert, is charging INR 125,000 ($1,480) for the same duration from January 24 to 26. According to the hotel website, only one room is available at this price for these dates.

Mumbai had also experienced a spike in hotel rates after Coldplay’s initial announcement. In Mumbai, hotel prices near the DY Patil Stadium surged to INR 640,000 ($7,600) for three nights. 

Skift had earlier reported about the rise of music tourism in India. The country has had back-to-back sold out concerts, from Bryan Adams to Diljit Dosanjh. Music festivals like Lollapalooza also witnessed rapid selling out of tickets as Indians are traveling from all over the c