Geocaching turns to tourism to draw in more participants
Skift Take
It's not as sexy or hot as location check-in sites, but as far as user adoption and active participation goes geocaching still has something to teach the upstarts -- especially when it comes to making money.
Source: Seattle Times
Author: Johana Somers
Historical sightseeing may never be the same again. Now parents can tell their children to bring their smartphones with them for a nature walk, and national parks may want tourists to leave something behind.
Geocaching, a form of high-tech treasure hunting that utilizes clues from a GPS device, is being harnessed by tourist destinations as a new way to draw visitors and encourage them to explore.
Five locations from Washington, D.C., to Park County, Colo., recently launched tours created by Seattle-based company Groundspeak, which runs the Geocaching.com website.
The nearest geocaching tour is centered on Cache Creek, British Columbia; it weaves through the regi
