What Oyo's 'Company-Serviced' Hotels Reveal About Its Brand Reset

Hospitality technology company Oyo announced on Tuesday that it has achieved 250% growth in its "company-serviced" hotels business, within just a year of its launch.

Surpassing its target of 200 properties, Oyo said it has managed to add 700 hotels to its portfolio, highlighting its ambition to dominate the mid-premium and upper-budget segments.

Launched in September 2023, Oyo directly manages its company-serviced hotels in a departure from its traditional franchising model.

Branded under premium Oyo labels like Townhouse and Collection O, these hotels are tagged as “company serviced” on the Oyo app and website, and cater to both business and leisure travelers.

Oyo said it employs dedicated business managers and leverages a robust channel partner network to ensure operational efficie