Articles tagged “accor”

Accor has built its business by focusing on its low-and mid-price brands in non-marquee destinations. Matching this strategy with the growth of Indonesia's middle class and Southeast Asia's booming low-cost carriers is a winning combination.

Diversifying away from Europe is the way to go for Accor, and its brands are known in Asia and Middle East, more so than say United States. It sold off Motel 6 earlier this year in U.S. and looking for more mid-scale and upscale brands there.

It is doubtful that business travelers would be rallying around a call for free Wi-Fi at the very economy-class Motel 6, but what-the-heck, Accor should liberate the Wi-Fi there, as well.

[Insert sound of cheering here.] Accor has realized that it won't have to spend much on advertising this season since both new and old customers will tell all their friends about the free Wi-Fi at its properties.

Go elsewhere is the mantra for hotel industry expansion. That big "elsewhere" includes the fastest growing travel market of Latin America.