Wyndham’s New Ways to Make Money — One Text at a Time


Geoff Ballotti, Wyndham Hotels & Resorts President and CEO on stage at Skift Global Forum 2024

Skift Take

Wyndham's CEO says its tech investment is paying off. Other travel brands need to up their game.

Wyndham’s tech investment is paying off, the hotelier's CEO said Wednesday.  Wyndham Connect is allowing hotel owners to communicate by SMS with hotel guests prior to arrival, for example, and offer them early check-in or the opportunity to order food and beverage upon arrival. 

That is driving “thousands and thousands of dollars of extra room revenue” for the typical hotel owner, said Wyndham President and