Skift Loyalty and Subscription Summit Video: What Engagement Tells Us About Loyalty
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In this Skift Loyalty and Subscription Summit video, Chris Anderson, Professor at Cornell University, and Geoffrey Ryskamp, Global Head of Hospitality, Travel & Leisure at Medallia, discuss findings from new research and offer tips on how to leverage post-stay engagement as part of the customer retention cycle.
In this video:
New research from The Cornell Center for Hospitality: data shows that post-stay engagement, for example through email messaging like surveys and requests for reviews, can increase direct booking tendencies.
A look at direct versus social customer feedback: defining each feedback model and how they sh
